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  • George Benson

AFROPRENEURS - What happens next in our roadmap for Portugal?

The AFROPRENEURS.PT survey was launched in early July by Djassi Africa to map Black-led startups and digital businesses in Portugal (all details here and here) and was live for eight weeks until August 31st. Data, in different shapes and forms, has always been a key foundation for any meaningful change and, in this case, crucial to understand what the playing field looks like today in Portugal for Black founders. More than just data collection, this first stage of our AFROPRENEURS.PT roadmap was all about engaging the wider Portuguese innovation ecosystem on this mission and start sparking the right conversations between the relevant players.

We are humbled by the level of response and engagement achieved in such a short period of time, exceeding all our expectations and giving us a strong baseline for the complex and demanding journey ahead. With more than 30 ecosystem players mobilised and a representative data set of Black-led startups and digital businesses, we are now ready to move to the next stage of the AFROPRENEURS.PT strategic roadmap, foreseeing very busy months ahead.

What happens next?

1. Develop the AFROPRENEURS.PT Report that will become the reference point for the Black Founders community in Portugal. We are currently engaging specialist partners to support the development of the report, as well as select Black founders, ecosystem leaders and experts to deep dive on the research insights. The report will be launched until the end of the year.

2. Work with relevant ecosystem players (incubators, accelerators, hubs, investors, etc.) to increase their level of engagement and commitment to this mission. We will use the data captured to spark meaningful and data-driven conversations and co-develop bespoke strategies and solutions targeting Black Founders in Portugal. We will focus on tangible and measurable actions and commitments.

3. Work with select Black-led startups captured in the AFROPRENEURS.PT survey to increase their visibility and investment readiness. We will start with high-potential startups to showcase the quality of the pipeline, but the plan is to create programs and incentives for startups and digital businesses at different development stages.

Let’s build a more diverse and equitable innovation ecosystem in Portugal together. If you are interested in joining our AFROPRENEURS.PT mission, please don’t hesitate to contact us (


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